We’ve come a long way fighting discrimination and advocating for civil rights. Be aware of not only your boundaries, but also the power you have as an ally. Use your privilege to uplift others and help bring change.A company can serve as an ally when it works to increase awareness about issues affecting marginalized groups. Advocates take a more active role, working to change political, economic and social systems.Ĭompanies can be advocates when they create campaigns to promote institutional change and provide financial support for groups engaged in creating social change. Yoplait’s campaign to address patronizing attitudes toward moms is an example of corporate advocacy. Another is Stella Artois’ partnership with to end the global water crisis, which has provided clean drinking water to over 2 million people so far. However, corporate adventures into social issues aren’t always well-thought-out or -received.įor example, consider corporate involvement in annual Pride Month celebrations.
In 2019, the number of brands participating in Pride reached an all-time high.
